Mobile App Development & Mobile Marketing, these two have become a �necessity� for the businesses or organizations to achieve desired success. More �n’ more services like banking, payment, advertising and so on are going mobile. Moreover, the rapid evolution of various mobile devices and advanced Mobile Operating Systems has geared up Mobile App Development in the past few years.
Having a mobile app is a clear advantage to the companies as it directly communicates with target users or audience. But, the main question is that how much it will cost you to develop an app for your business? And more importantly, is it really profitable to develop a mobile app or it is not worth spending?
Well, all of us are very well-aware about the fact that it is very tricky and sometimes difficult to develop an effective and powerful mobile app from scratch. Mobile app developers have to first understand all the nitty-gritty stuff associated with the mobile platform on which the app is going to be developed, figure out how everything is going to be carried out and so on to develop a successful mobile app.
But, how beneficial and profitable it is to develop a mobile app? To find the answer of this question, let’s have a look at some of the most important aspects.
1) Mobile app Category
Usually, apart from the general categories, mobile apps usually divided into two main categories, the one that are developed specifically to generate income and other apps that are developed for the marketing or branding.
If you are going to develop the first type of app, then there are more chances that you earn smart money through the app as well as from the in-app advertising & subscriptions. But, the apps that are created specifically for the marketing or branding are usually FREE. However, the success or failure of the app heavily depends on the number of users targeted through it.
2) Single Platform or Multiple Platform App
Another important thing to consider is the development platform, whether to develop for a single app or to develop for the multiple platform. From the developer’s point of view, the mobile app development for the single platform is very easy to handle, but the negative side of the developing single platform app is that it will work only on the single platform.
However, developing multiple or cross-platform mobile app is not so easy. Identifying the right type of platforms and putting all together to develop a single app is quite a daunting task for the developers as well as for you. But, it improves the chances for your app to reach the maximum number of users.
Moreover, if you follow the trend, there are 3 major platforms iPhone, Android and BlackBerry that lead the mobile app development industry. So, if you are going to develop apps for the individual platform, then your development cost would increase 3 times.
3) Development Cost vs. Profit
There are no fix charges for developing mobile apps, but designing, developing and deploying the iPhone app would charge you nearly $25000. If you take help from any expert developer, then the cost would be somewhat higher than the mentioned one. However, the investment becomes worth spending as you get higher ROI and customers through it. But, sometimes it might not be the same to get good returns.
At the end of this long debate, we found that mobile app development is just not about profit and cost of development, but it is the source that helps you & your customers to leverage maximum from it. Make sure to consider all the aspects and plan out well for your mobile app.
