It is an all too familiar feeling, especially among smaller businesses that their investment of time and money into designing a website has not produced any solid results since their website was never designed to be effective. A good website that produces solid business results goes well beyond great graphics, compelling visuals and intuitive interfaces. An effective website is one which caters to the core business purpose for which it was originally built.
Software development companies in India need to do an objective analysis of any website before recommending a new website by asking the below questions
�How aligned is the website with the goals of the business?
�Does each section of the website have a purpose for being there?
�Are the sections of the website aligned to at least one business goal?
�Is the website successful in getting a visitor to perform a particular action?
�Is the website able to provide a compelling enough experience to the visitor to make him keep coming back for more?
�What metrics should be put in place to track the performance of the website?
Any website design company in India needs to pay special attention to the below mentioned aspects while designing client websites. It does need rocket science to create a website, what it needs however is clarity of direction and purpose. Corporate website development company’s need to ensure that the basic elements of the website are well thought out before moving to the actual design and development of the website.
The basic elements to keep in mind while building a site include:
�Website development companies need to ensure that the site is aligned to the business objective for building the site and that each section of the site is designed to cater to at least one business objective.
�Not only should each section of the website be aligned to at least one business objective, but also each section of the website should have a clearly spelt out purpose for being on the site. The purpose of the section should be easily understandable by visitors to the site. For instance e-commerce software solutions for retailers need to take into account that the sections should correspond to the product lines of the retailers to ensure a common look and feel across the brand.
�Action expected from site visitors needs to be clearly mapped out. Site navigation should make it easy and simple for the visitor to perform the action expected or required out of him. Many designers make the mistake of considering navigation as just the buttons and links that are used to provide the required information to the visitors. A well-designed navigation map provides clarity to the visitors as to what will happen on clicking on the link and what is the action expected out of them. A site map which does not provide visitors with a clear plan of action leaves visitors confused and unsure of how to proceed. For instance e-learning companies in India need to make it clear how visitors can contact them to know more about course structure and fees etc.
�A website should connect with a visitor at an emotional level to forge a long-term relationship. Need for your products and services provide the emotional context for a visitor to visit your site. The content, graphics, visuals etc of the site need to be designed to reinforce the need by providing a positive meaningful experience.
�Build a tracking mechanism to measure the performance of the site against established business objectives to ensure the site remains aligned and updated to your business needs.
